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About Simlu

The Truth behind Simlu

Simlu is the story of 3 friends who were juggling their jobs and families. Mornings consisted of getting the kids ready for school, packing lunches, stuffing bags, defrosting ingredients for dinner and racing against the clock to make it to the office on time. Yet these three supermoms still valued looking good. How can they swing it all?

Enter Simlu

Made by women, for women our three founders wanted to create a line of clothing that can take you from morning to evening in style and in comfort. Whether you’re fit and in –shape or coming off a pregnancy, with Simlu you can swing it all.




The Style behind Simlu

The Simlu brand is about the essential, timeless pieces your closet can never have enough of. Simlu is made to accentuate the beautiful you. It’s subtle, it’s effortless. Simlu is like your fashion friend, always there to help you look your best. Made with high-quality material and a woman’s needs in mind, with Simlu in your wardrobe, you can be you.



Design Matters

With a team of skilled designers, every Simlu piece is a fusion of fashion and comfort. Our designers work together to create clothing that will complement a woman’s natural beauty.

Seasons Change

Though seasons and trends are volatile, Simlu’s pieces are transitional and functional. From office attire to night time wear, a single piece can get you through the day effortlessly.

Quality Remains

Proudly made in the USA, Simlu is dedicated to surpass your expectations of quality. With no corners cut, the Simlu pieces you purchase today will look good as new in years to come.





Wear the real You. Wear Simlu.