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about us

Our story is one of passion, of love, and spirit.

Love of life and fashion. Passion for beauty, and for all things beautiful. Spirit for the endless joys and evolving milestones.

Those influences inspired us to spread our philosophy of feminine beauty.

For women to unveil their natural selves, and transcend it to the exterior.

This belief engendered our journey to create essential, timeless, and basic pieces you can never have enough of. It subtle; it's effortless. It's so undeniably you.

This was the inspiration for our fairy tale, and we know will be the inspiration for yours.

Seasons Change

Though seasons and trends are all but ephemeral, Simlu’s pieces are transitional and functional. From office attire to night time wear, a single piece can get you through the day effortlessly.

Design Matters

With a team of skilled designers, every Simlu piece is a fusion of fashion and comfort. Our designers work together to create clothing that will complement a woman’s natural beauty.

Quality Remains

Proudly made in the USA, Simlu is dedicated to surpass your expectations of quality. With no corners cut, the Simlu pieces you purchase today will look good as new in years to come.